Showcasing Food!
What criteria make an outstanding market? Interstore | Schweitzer owner and CEO Bernhard Schweitzer was asked about this by the German trade & business magazine LP Economy.
"The idea we want to get across is that we believe very strongly in the physical point of sale. Even with omnichannel and e-commerce, we believe that an attractive location is a great value for the customer who is looking for an experience that goes beyond low price and good product." It's about a sensory experience, but also a social experience. says Bernhard Schweitzer.
Read more about this in the current issue of LP Economy 01/2022! (Article in German)
Go to the article "The idea we want to get across is that we believe very strongly in the physical point of sale. Even with omnichannel and e-commerce, we believe that an attractive location is a great value for the customer who is looking for an experience that goes beyond low price and good product." It's about a sensory experience, but also a social experience. says Bernhard Schweitzer.
Read more about this in the current issue of LP Economy 01/2022! (Article in German)