All eyes on shopper behaviours
Which routes do customers take through the sales area, where do they spend the most time? Answers to these and many other questions contribute significantly to customer-oriented shopfitting. "Retail Intelligence Tracking Analytics", also named RITA, collects all this data.
Read all about the bundling of this data in the current issue of "Lebensmittel Praxis" and how the data influences projects at Interstore | Schweitzer (Article in German).
Get the article Read all about the bundling of this data in the current issue of "Lebensmittel Praxis" and how the data influences projects at Interstore | Schweitzer (Article in German).