Flipping the funnel
"Physical retail is dead" - the end of retail as we know it has been declared for quite some time now. How do retailers tackle the current challenges and in what way the often quoted "retail theatre" can help?
In the article, Nathan Watts, creative director of Interstore, claims that retailers need to increasingly act as entertainers and hosts in order to provide an additional benefit for their customers.
Read more about it in the detailed report in the current issue 12-2020 of RETAIL ME!
Go to the article In the article, Nathan Watts, creative director of Interstore, claims that retailers need to increasingly act as entertainers and hosts in order to provide an additional benefit for their customers.
Read more about it in the detailed report in the current issue 12-2020 of RETAIL ME!