Experiences during shopping, or escape to online shops?

Offering experiences is a great strength of retail - and it is defying the online market. The customer has to be motivated to stay longer through gastro departments, marketplace atmospheres and own productions inside the retail areas.

Bernhard Schweitzer, CEO of Interstore | Schweitzer, explains in the current issue of "Lebensmittelzeitung" how the fight against the online market has also increased in the grocery trade due to the pandemic and how solutions can look like!