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A new day for design

Food and shopping trends, even prior to the pandemic, shift so rapidly it’s sometimes hard for grocers to keep up. This pattern of fast-changing trends
prompted Italy-based design firm Interstore | Schweitzer to create its new store design concept called Flexstore. “Having worked with food retailers for decades, there’s been this ongoing issue around how to adapt the store to fit with changing demands. And if you think about it, as an operator, if I want to add a vegan counter or a pizza oven, I may have to make a decision about ‘what do I give up to create the space for that?’” says Nathan Watts, creative director at the firm’s London office.

Read more about our Creative Director's, Nathan Watts, comments in the issue of the Canadian trade magazine Canadian Grocer!
Go to the article

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