Gooods: a new convenience-shop format

September 2, 2021
In collaboration with Interstore | Schweitzer, the Migros subsidiary migrolino AG, the number 1 in the Swiss convenience sector, has launched a trendy new shop concept.

gooods is all about good taste and healthy living, a fast and convenient solution for busy customers on the move and a delicious shopping experience.

The new brand gooods is a response to changing consumer behaviour offering customers more variety in the range of goods, including healthy snacks, a sustainable coffee concept and an unpackaged product offer.

Store design: the minimalist design in the monument protected spaces provides a bright and uplifting atmosphere & a modern look and feel.

Technology: the gooods Scan & Go app, electronic shelf labels and digital screens presenting product news and promotions guarantee an up-to-date shopping experience.

Pilot project: in addition to the location at the railway station Zurich Tiefenbrunnen the gooods concept is to be rolled out to further railway stations, petrol stations as well as urban city centre locations.