Opening
Central Food Hall Ladprao
February 2, 2021„A high-quality fusion between an inspiring food hall and a worldclass international supermarket”, this was the clear brief from our client – owner of the largest supermarket chain in Thailand – related to the redesign of the Central Food Hall Ladprao. In collaboration with Interstore | Schweitzer, a food paradise of superior experience has been created in the heart of Bangkok.
The imposing exterior of the CentralPlaza shopping centre reflects the even more exciting interior developed for the Central Food Retail Company. Covering a total floor space of 4,370 m², local and international connoisseurs can expect a one-of-a-kind shopping experience, with a vast edited assortment of international and Thai delicacies.
The scope of the new concept included architecture, layout, design and in-store communication which saw the development of a series of independent own brands with their corresponding corporate identities. Special Focus was placed on the fresh food departments, as we developed individual brand identities for each of these unique departments, which fit seamlessly together in the overall concept and allows harmonious connection between the differing fresh departments.
These individual departments range from an Austrian baker, the German butcher and the French cheese and wine experts and are all characterised by delivering a superior service, thus reflecting the corporate philosophy of our client. The most significant and innovative feature is that in most departments the specialists are available to assist customers next to or in front of the counters, avoiding any physical barriers between customers and the product ambassadors. The Central Eatery is located in the middle of the fresh food departments, with its open show kitchens and varied menus it is the meeting point for food lovers and the true heart of the Food Hall.
Get inspired in our picture gallery!