The Dunnes store on the renowned Henry Street in Dublin is one of the most important locations for
this Irish family business. Schweitzer took on the challenge of not only bringing more shoppers into the store, but also increasing the length of stay through an innovative layout and design concept.

The concept

Spread across 5 floors, the store is home to the largest product range in the Dunnes retail estate, showcasing an original interplay of services, gastronomy, and product zones. Service areas are merged seamlessly into product worlds.
In an ongoing process, add-ons to the various product departments are being integrated. For example, a barbershop is planned within the men’s area, and the children’s department will receive a “Kids Garden”. Customers can expect a holistic lifestyle and shopping experience, which will be complemented by a grocery store in the basement and a free-flow restaurant with a terrace on the top floor.

Highlights

• One-stop shopping and lifestyle meeting point: a mix of products, services, and gastronomy. Visitors can already get styled and inspired at the hairdressing salon, shop for the latest fashion, and discover new products. A trendy café completes the experience and makes Dunnes Henry St a favored haven for shopping, enjoying, and lingering.
• Product islands and their staging are no longer defined by brands and product families but by seasonal and trend-oriented themes, such as “back to school” or “home office”. Clothing styles are presented together with other relevant products from the beauty or home ranges to create matching themes. Graphics and well-thought-out visual merchandising offer a more complete overview.
• A harmonious ambiance is created using a neutral backdrop. Selected highlights & stand out features are defined by use of intensive color accents, light boxes, and graphically integrated furniture pieces.
• Customers are invited to explore the different themed worlds by means of a free customer flow.

You can download your copy of our booklet here.